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About Us
Welcome to Bike Zone! Your online destination for premium cycling.
We live and breathe bikes. It’s our passion, our spirit – it’s who we are
With over 20 years of experience in the cycling industry, we’ve built a reputation for quality, knowledge, and expertise that riders trust.
Since opening our Fitzroy store in 2011 - right in Melbourne’s coolest suburb - we’ve...
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Your Ride, Your Way — Across Australia
At Bike Zone, we stock bikes for people who ride with purpose: Elite racers, Weekend explorers, trail chasers, and the ones who just love two wheels and a bit of wind in their face.
We’ve built our collection around quality, purpose, and knowledge. Every bike you see here has been handpicked by our team for one reason—it delivers where it counts. From trusted global brands, you’ll find bikes here that work as hard as you do.
Find the Right Bike, Right Here
Australia has some of the most diverse cycling conditions in the world - from alpine climbs to urban bike lanes, from beachside paths to outback trails. That’s why we offer bikes that can handle it all. Whether you're in Melbourne, Perth, or anywhere in between, you’ll find something in our lineup that fits the way you ride.
We stock a wide selection of bikes, including Road bike, Gravel bike, City bike, TT bike, Mountain bike and eBike.
More Than Just Bikes
Complete your cycling setup with our range of top-quality Parts & Accessories items, including:
- Wheels
- Groupsets, Saddles, Handlebars, Pedals and Tyres.
- Helmets, Shoes, Bike Computers, Trainers, Pumps, Lights and more...
Why Riders Choose Bike Zone
For over a decade, Bike Zone has been the go-to destination for cyclists who refuse to compromise. Our journey began with a simple idea: create a shop run by actual riders who understand what matters on the road and trail. We've built our reputation on stocking gear that genuinely enhances your riding experience.
- We Get Australia - Bikes that actually work for our roads and trails
- Fair Prices - Get good gear at the best price
- Ships Everywhere - Available online with delivery across Australia
- Options for Everyone - Quality bikes at different price points to fit your budget
Check our stock online or swing by our Fitzroy shop. Either way, your next favourite ride is waiting.
Warm welcome to our Zone. Let’s ride.
What Our Clients Say
FAQ
Bike Zone Fitzroy offers a premium selection of road,mountain, gravel, electric and high-end custom bikes from top brands like , Cannondale, Pinarello, Enve, Merida, Cube, X-Lab and BMC, catering to every rider's style and performance needs.
Yes, Bike Zone Fitzroy has expert mechanics who specialise in servicing road, gravel, and mountain bikes. They provide routine tune-ups, repairs, and custom builds with over 15 years of industry experience.
Yes, Bike Zone Fitzroy offers premium road bikes for hire, perfect for those wanting to enjoy cycling without the commitment of purchase.
Bike Zone Fitzroy is located at 271 Smith St, Fitzroy VIC 3065, Australia. The store is open Monday to Friday from 9:30 AM to 6:00 PM and closed on weekends.
Yes, Bike Zone Fitzroy is known for competitive pricing across their range . Customers often find their prices sharp compared to competitors.